Transform your food product from idea to store shelf reality.
With decades of combined CPG expertise, we guide food entrepreneurs at every stage – from initial concept to launch success. We know firsthand how challenging it is in the food and beverage industry – because we’ve done it ourselves. The Birdway CPG team brings deep, hands-on experience across product development, brand strategy, consumer insights, and operations, to guide you throughout the innovation process.
- 35+Years Experience
- 1000+Products Supported
- $1B+Product Revenue
How We Can Help
Whether you have a great product that you want to get on the shelves, or you’re looking to conquer the next market, we can give you what you need to succeed.
Product Ideation
Innovation
Insights
Optimization
Co-Packing Support
Quality assurance
Go-To-Market Strategy
Category Management
Let us help you bring your food and beverage ideas to life
We lay the groundwork and validate your ideas to ensure your concept will meet the continuously evolving needs of consumer and retailer trends. We identify key consumer insights and use them to sharpen your idea into a winning concept.
Our specialty is food innovation and the surrounding strategy; seeking the right manufacturer to scale your idea; interested in forging domestic and international trade partnerships or who are looking to secure quality ingredients at the right price.
No matter what you’re looking for or where you’re stuck in your consumer packaged good business, we can help.
Who we’ve worked with
Our Process
Every client has different needs, but our rigorous process creates the conditions for retail success, regardless of the stage you’re at.
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Grocery sales in North America reached nearly 1 trillion dollars in 2019. That’s…
Grocery sales in North America reached nearly 1 trillion dollars in 2019. That’s a big pie—what’s your slice? Well, it depends on your vertical, your position within it, and how quickly you’re growing within your category and niche. We take care of the heavy research that’s required for success. Learn more about our market opportunity assessments.
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We’ve helped dozens of entrepreneurs turn their dreams into reality. Have a great…
We’ve helped dozens of entrepreneurs turn their dreams into reality. Have a great product, or even just an idea? We will help you develop and optimize it: make it healthier, more flavourful, improve shelf life, get it certified organic, and more. Whatever you need, our team of food industry consultants bring food science expertise to the table. Learn more on how we can help you craft the perfect product!
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We identify your unique market opportunity by analyzing competitors and finding where your…
We identify your unique market opportunity by analyzing competitors and finding where your brand can establish a strong presence. Our team develops positioning that resonates with both consumers and retailers.
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Once you’ve developed your product, it’s time to source for commercialization. We know…
Once you’ve developed your product, it’s time to source for commercialization. We know how to drive ingredient and packaging costs way down, putting more money back in your pocket. We help source quality and specialty ingredients on a larger scale, ensuring that when you’re ready to hit the shelves, so are your ingredients. Learn how to optimize your manufacturing & bring your costs down!
Meet The Team
Dan Beaudoin
Dan has a long career in product design and CPG innovation, from launching his own companies to consulting for over 750 food & beverage brands (earning the nickname “Mango Dan” along the way). Now, with Birdway CPG, Dan takes his data-driven insights, creativity, and the energy you know and love to help brands make something awesome.
Sara Heitmann
From leading innovation across food and household products to championing wellness, Sara has spent her career building brands that matter. She's guided CPG teams through strategic transformations, bringing a blend of creative thinking and marketing expertise that turns potential into breakthrough products. At Birdway CPG, Sara's passionate supports brands that want to make a real difference in consumers' lives – and has fun doing it!
Get in Touch
We’ve helped hundreds of CPG products succeed. We’d love to help you, too.