Transform your food product from idea to store shelf reality.
Launching a food innovation is unnerving, but it doesn’t have to be. With the right partner, taking a food concept from production to shelf leaves less to chance.
At Birdway, we develop data-driven, custom solutions that bring life to food brands.
- 35+Years Experience
- 1000+Products Supported
- $1B+Product Revenue
Some say you “are” what you eat. At Birdway, we “are” because we eat.
We’re inspired by what we put in our mouths. From where it exists on the shelf, to what’s in it. Hang out with us long enough you might even hear us say “you had us at the packaging.”
Our specialty is food innovation and the surrounding strategy — whether you are seeking the right manufacturer to scale your idea; interested in forging domestic and international trade partnerships or looking to secure quality ingredients at the right price — we can help.
Meet The Team
We eclipsed 10,000 hours 10 years ago. Let our experience be yours as together we make your next food innovation a success.
Dan Beaudoin
Dan has a long career in product design and CPG innovation, from launching his own companies to consulting for over 750 food & beverage brands (earning the nickname “Mango Dan” along the way). Now, with Birdway CPG, Dan takes his data-driven insights, creativity, and the energy you know and love to help brands make something awesome.
Sara Heitmann
From leading innovation across food and household products to championing wellness, Sara has spent her career building brands that matter. She's guided CPG teams through strategic transformations, bringing a blend of creative thinking and marketing expertise that turns potential into breakthrough products. At Birdway CPG, Sara's passionate supports brands that want to make a real difference in consumers' lives – and has fun doing it!
Who we’ve worked with
It’s the ingredients that make the product a success.
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We validate your marketplace to see how and where you fit. Grocery sales…
We validate your marketplace to see how and where you fit. Grocery sales in NA are over 1 trillion dollars (more after tariffs). But what’s your slice of the pizza? We dive into the data to assess your vertical, position, category and niche. While you’re focused on product, we’ll do the dirty work to make sure it has a place to land.
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Product, Benefits, Brand – We work with you to fine tune your offering…
Product, Benefits, Brand – We work with you to fine tune your offering and optimize it. Whether the need is: health, flavour, shelf life, colours, certifications etc. We bring food science to the table and use it to meet your brand values so that there is a direct line between offering and consumer.
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Efficiency is the path to profitability. How you source, manufacture, package and ship…
Efficiency is the path to profitability. How you source, manufacture, package and ship as a system to deliver quantity at scale. Our key to growth.
How We Can Help
Whether you have a great product that you're ready to scale or you have an idea that you've always wanted to pursue, we can give you what you need to succeed.
Product Ideation
Innovation
Insights
Optimization
Co-Packing Support
Quality assurance
Go-To-Market Strategy
Category Management
Get in Touch
We’ve helped hundreds of CPG products succeed. We’d love to help you, too.